Greed is one of the capital sins. Not only in this book from an really old organisation called church. In the relation to your customer, it´s an even greater sin. The retalitation for the sin will follow soon. NBC is an organisation, that forgot this simple fact: They want $4.99 for a single episode the iTunes store Five bucks!!
Well … in times of P2P and ubiquitous digital video recoders there is no shortage at the content side. And the difference between $1.99 and $4.99 may be the difference between buying it legally and downloading it illegally. So … instead of getting richer even faster, they will get: Nothing! May you burn in hell, you greedy corporate droids.